Learn to master service &
experience design

Hi! I’m Erik, and I’ll help your organisation to become truly customer centric – moving from opinions, to insights. Let me coach your executive board & teams to work efficiently with your customer journeys, so you can deliver optimal user experiences in every touch point.

How it's done

Moving from opinions to insights

When you base important decisions on assumptions, the risk of any change is extreme. Customer research is the start, and foundation, for making informed decisions for your business. I will help you to collect critical insights through:

  • Customer journey & impact mapping
  • User & stakeholder interviews
  • Cross-disciplinary workshops in your organisation
  • Secondary research & industry benchmarking

”Erik has contributed enormously to Lavendla … he does not allow himself to be influenced by external emotions and thoughts, not proven by users. To me that’s what UX design is all about.”

Jakob Nordström
Founder & CEO, Lavendla

Customer journey with touchpoints to improve

Building the right thing, and building it right

Good UX design comes from cross-disciplinary competences working efficiently together, aligning on a shared understanding with joint efforts on prioritized pain points. I bring a complete toolkit for every part of the process:

  • Sitemaps, user flows and content strategy
  • Prototypes, wireframes and UX & UI design
  • Usability tests and interviews
  • Ideation & brainstorming techniques
  • Aligning business viability and technological feasibility

”Erik made sure to thoroughly understand the platform, what its goal were, and delivered something that exceeded our highest expectations.”

Haider Abdo
Founder & CEO of Returnado

UX - att bygga en minimum viable product

Customer centric design methods

”Great user experience” cannot be put as a layer on top of your product. In order to give maximum effect, it needs to be seamlessly integrated at all customer touch points, and into your teams day-to-day work. I will help you establish:

  • A customer centric design process
  • Alignment between product, sales, customer support etc
  • Accessible and conceivable KPI:s & metrics
  • A shared vision & value proposition

“…Erik has incredible knowledge within Human-centered Design, and a fantastic pedagogical skill…he taught us the importance of creating a ‘shared understanding’ of the user between colleagues…”

Jeanette Kimland
UX design student, Nackademin

The ROI from customer centric work

Opinion-centered organisations often suffer from:

  • Misaligment between teams
  • Tedious and unproductive meetings
  • Constant guesswork & risk-taking
  • Fear of mistakes & changes
  • Decreased customer loyalty and satisfaction

=     Never learns anything new

Customer-centered organisations will gain:

  • Alignment & well informed decision making
  • Motivated employees with clear responsibilities
  • Critical insights of market demands
  • Dares to challenge status quo
  • Increased customer loyalty and sustainable growth

=     Innovation & increased profit

Take the next step to improve your customer experience:

Workshops & Courses

Maybe you want to boost your current skills within UX? Or you need help in taking the first steps of transforming your organization to a modern, customer centric business.

Articles on UX & Design

In my blog, I share my thoughts & tricks around practical, human-centered design methods, as well as how to tackle the UX challenge on an organizational level.

Case studies

If you want to see examples of how other of my clients improved their customer experiences and organisation, just get in touch and I will send references.

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